Regional Sales Representative

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Central Employment are looking to recruit a Regional Sales Representative to operate across the Benelux regions. We are working with a global manufacturer of mobile access equipment who require a Sales Manager to develop new business and manager key clients, agents and distributors. The successful applicant must be flexible to travel, based from home and report into the Regional Manager (Europe).

Key Responsibilities and Activities
• Develop regional sales plans and strategies which aligns with the overall sales and marketing strategy to ensure achievement of budgeted regional sales objectives.
• Make effective presentations, training and demonstrations as required at locations throughout the area of responsibility to distributor personnel and customer decision makers at all levels to effectively promote new sales business.
• Ensure that plans and strategies are effectively implemented within the designated region.
• Develop sales opportunities with a high degree of conversion to profitable sales in your territory.
• Achieve monthly call targets.
• Monitor and analyse regional business sales performance and the effectiveness of plans and strategies, and implement corrective action where necessary.
• Adhere to unit pricing structures that will underpin the achievement of business sales objectives.
• Provide local input to customer needs, competitor performance and market trends
• Monitor and analyse customer profitability and resolve outstanding local customer payment issues to ensure business debtors performance
• Provide local market intelligence for strategic planning purposes
• Prepare tenders for local major sales in conjunction with European

Knowledge Required
• Review local market intelligence.
• Analyse & define business trends, & market requirements, competitor activities / threats and business development opportunities that can be used to underpin profitable sales plans and strategies.
• Work together with a distributor network, the broader sales team and other functional teams to capitalise on opportunities to grow the business
• Research the local market to gain an understanding of proposed growth areas and customer requirements.
• Analyse local competitors to ascertain their growth areas and products which may provide development opportunities.
• Monitor effectiveness of local training and hazard identification, assessment and control of workplace hazards.
• Manage safety in the workplace ensuring all employees are wearing protective clothing where appropriate and safe working practices are carried out.

Skill Requirements
• Experience in sales, tender and quote preparation

Experience in selling mobile rental access equipment or capital equipment

Thourough understanding and knowledge of product distribution.
• Product knowledge and understanding of customer applications
• Commercial understanding of sales achievement and development of business and added value selling with service
• Stay informed about safety initiatives and follow safe working procedures at all times
• Contribute to a safe working environment by adopting a see it, fix it, report it attitude and behaviour
• Accurately and efficiently report on safety incidents, accidents and risks

Knowledge of any local languages and fluent in English
• Provide accurate and timely reporting of all business transactions using appropriate forms, approvals and systems to record business-related information
• Manage employees in a fair manner to achieve performance targets and provide development opportunities where appropriate to increase employee capability